Privacy Policy

We appreciate the trust you place in us with your personal information, and we are committed to safeguarding your privacy. This Privacy Notice provides a comprehensive explanation of the following:

1. The specific kinds of information we collect from you.

2. How we utilize your information and with whom we share it.

3. Your options and rights concerning your data.

4. Our measures to secure your information.

5. How you can reach out to us regarding our privacy practices.

1. SCOPE

The Privacy Policy

This Privacy Notice pertains to the use of the Services (as defined below) by both consumers and Professionals. The term "Professional(s)" includes individuals, companies, organizations, or individuals engaged in real estate professions or businesses related to Plural Properties Services, including but not limited to realtors, agents, providers of moving-related services or information, homebuilders, lenders, brokers, real estate professionals, remodelers, senior-related housing providers, home service professionals, and other service professionals. Unless otherwise specified, when referring to those who use the Services, we collectively refer to them as "you."

2. INFORMATION COLLECTED

We collect your personal information through various channels, which include details you share with us directly, data from external sources, and information gathered through automated methods.

Information We Require

Contact information (such as name, postal address, email address, and telephone and/or mobile numbers);

Username and password when you register through our Services;

Your social security number, ID number, or payment information when needed to facilitate certain transactions;

Reviews, comments, surveys, or other information you may provide to us, such as through our “Submit a Request” or “Contact Us” feature.

If you are a Professional, we may also ask for additional information, such as relevant professional licensing numbers, an MLS ID#, or NAR Member ID.

Information Obtained from Other Sources

We may obtain personal information about you in connection with the Services from publicly and commercially available sources, as well as from our affiliates and/or business partners (such as advertising networks or social networking services), including:

Demographic data (such as gender, age range, educational level, household income range, and ethnicity, to the extent permitted);

Purchasing data, including information about advertisements you have seen or interacted with, and information about your engagement with advertisers’ products and services;

Occupational data (such as profession, position, title, and business address);

If you log in with a third-party account on the Services (e.g., Google), we may obtain information about you, such as your user ID and/or username, along with other information you have permitted those services to share, consistent with your privacy settings for that third-party account.

Information Collected by Automated Means Through Our Services

We may gather certain information through our Services by automated means (such as cookies, web beacons, web server logs, JavaScript, and other similar technologies), including:

Device information, including unique identifiers and connection information, such as mobile device advertising IDs (e.g., Apple’s IDFA or Google’s AAID), along with the type of internet connection (e.g., WiFi connection, ISP) that can identify the physical location of these devices in accordance with applicable law;

Your device type and settings, browser type, and operating system;

Websites or other services you visited before and after using our Services (referring URL);

Web pages and advertisements you view, links you click on within our Services, and any search queries you may run on our Services (clickstream);

Viewing behavior, including the content you view, how long you view it, the quality of the service you receive, and advertisements you have been shown or interacted with;

Dates and times you access or use the Services;

Location information, including the city, state, and zip code associated with your IP address, WiFi triangulation data, and precise location information from GPS-based functionality on your mobile apps (with your consent);

Your phone number and mobile carrier details in connection with our websites and mobile apps.

3. COOKIES AND SIMILAR TECHNOLOGIES

Cookies are small files that we or others send to and store on your computer. They allow your computer, browser, mobile app, or other application to be recognized as unique the next time you access or use the Services or other media. Cookies may also reflect demographic data or other information you submit. One use of cookies is to enable you to receive customized ads, alerts, content, services, or information. You are always free to decline any cookies we use by adjusting your browser settings; however, some features may not be available or function properly if cookies are disabled. Some of our advertisers and third-party service providers may also use their own cookies.

Additionally, we, our service providers, and other parties may use data-collection tools on the Services, including (but not limited to) “web beacons,” “clear GIFs,” “pixels,” and “tags.” These tools serve statistical and administrative purposes, such as measuring website and page traffic, verifying advertising pathways, understanding user interests, collecting associated information (e.g., browser, device, or IP details), and optimizing image placement. Typically, these mechanisms operate without disrupting your online experience and are not necessarily intended to collect Personal Information. However, if you have provided your email address, we may use a non-human readable form (or “hash”) of your email to deliver, or facilitate the delivery of, relevant advertisements and information to you via the Services or on other websites or media platforms, including social media.

INTEREST-BASED ADVERTISING

As described in this Privacy Notice, we and our third-party service providers may collect information about your online activities to provide you with advertising about products and services tailored to your individual interests. We and our service providers may also obtain this information from third-party websites and apps. Additionally, we use third-party ad servers to serve ads on our Services. We partner with these advertising networks to help target our messaging to visitors through interest-based and contextual means.

Through these ad networks, we can track your online activities over time and across third-party websites and apps by using automated methods (as described above). This data collection occurs both on our sites, apps, and emails, and on participating third-party websites and apps. Our third-party advertisers and/or ad networks may also collect information about you in connection with your interactions with the ads they place on our Services. The networks use this information to display ads on our Services or other websites and apps that may be more relevant to your individual interests. This data also helps us evaluate the effectiveness of our marketing.

The activities in this section may be considered “sharing” data under the laws of certain states. Subject to certain limitations, some U.S. residents have the right to opt out of having their personal information shared for this purpose. The section below entitled “Your Choices Regarding Interest-Based Advertising” provides details on and explains how to exercise your choices regarding interest-based advertising.

4. INFORMATION WE SHARE

We may share your personal information with:

Our Service Providers: Third parties who provide services.

Our Clients or Business Partners: Third-party clients or business partners, such as realtors, landlords, and other Professionals, to facilitate transactions, as well as other third parties for their own commercial or marketing purposes, such as serving targeted advertisements.

For Legal Requirements and Proceedings: We may disclose information to law enforcement authorities or other government officials if required to comply with subpoenas, court orders, legal processes, or other law enforcement measures, and to fulfill other legal obligations. We may also disclose information if we believe disclosure is necessary or appropriate in connection with an investigation of suspected or actual fraudulent or illegal activity.

To Protect Our Services and Users: We may disclose information to protect and defend the rights, interests, and safety of the Services, our subsidiaries and affiliates, and their employees, contractors, and agents, as well as to protect the security and safety of our users of the Services, including when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss.

For Business Transfers: In the event of a proposed or completed sale or transfer of all or a portion of our business or assets (including in the event of a reorganization, dissolution, or liquidation).

With Your Consent: We may share your information with selected third-party partners with your consent or at your direction so they can send you promotions, ads, or offers about services or products that may interest you. We may also give you the option to receive communications from one of our advertising partners, such as when we offer a joint promotion with that third-party advertiser. If you opt in to receiving communications from that advertiser, they will manage your personal information according to their own privacy policy.

Non-personal Information: When information collected from or about you is not defined as personal information under applicable law, we may share such non-personal, de-identified, or aggregated information with third parties at our discretion.

For information, features, products, and services marketed or offered to you jointly or in coordination by us and a third party, we may share information about you with the third party, or information may be gathered independently by the third party. In these cases, we use such information to make those features, products, or services available to you and as otherwise described in this Privacy Notice. You understand that the third party may use the information in different ways. Typically, you can tell when something is offered jointly because a portion of the Services will be “co-branded,” display the third party’s logo and/or name, or reference the relationship between us and the third party. It may also allow you to contact or be linked to the third party or its website to initiate, complete, or learn more about a transaction. Please note that each company, including Professionals, has its own policies on the use, sharing, and protection of information about you, which may differ from those outlined in this Privacy Notice.

Information obtained through the Concierge SMS alert program will not be shared with third parties.

5. YOUR CHOICES AND RIGHTS

We offer you certain choices and you may also have certain rights regarding the personal information we collect about you.

YOUR CHOICES

You may choose to use Plural Properties Services without providing any direct information about yourself. However, some information may be collected automatically or be requested by us so you can take advantage of certain features on our Services.

To ask us to remove your information from our marketing mailing lists, please contact us. You can also unsubscribe from our marketing emails by clicking the “Unsubscribe” link in those messages. Even if you unsubscribe from our marketing communications, we may still need to send you messages related to your use of the Services, such as service announcements where you are using our Service.

You also have choices about whether cookies and other similar technologies are placed on your computer or mobile device. For more information, see the section on Cookies and Other Technologies.

We may use third-party analytics services on our Services, such as Google Analytics. The analytics providers that administer these services use technologies like cookies, web beacons, and similar tools to help us analyze your use of the Services. To learn more about how to opt out of Google Analytics and similar services, including Adobe Analytics, please visit their respective websites.

You may also choose to opt out of the use of data we or our third-party service providers collect about your activities to provide you with tailored advertising. We and our service providers may also collect data for this purpose from third-party websites and apps.

1. ACCESSING, CORRECTING, AND DELETING YOUR PERSONAL INFORMATION

Consumers and Professionals may access, review, update, or correct inaccuracies in their personal information in our custody and control, as described below. Please note that any changes to your personal information may affect the availability, quality, or functionality of information, features, products, or services that interest you or your experience on the Services.

Consumers can access and edit their personal information by following the instructions in the “My Profile” or “Edit Your Profile” section of the Services where you registered or submitted personal information. If you would like us to stop using your information or sharing it with our affiliates, partners, or service providers for marketing purposes, please send a request to Plural Properties.

Professionals can edit their personal information by returning to the section of the Services where they registered and modifying it, or by contacting our Customer Care Center. By contacting Customer Care to make such changes, Professionals expressly authorize Customer Care to access personal information and any associated data or accounts for the purpose of completing the requested edits, modifications, or deletions. These options may not apply to a Professional to the extent modified in a separate written agreement signed by an authorized officer of Plural Properties.

A. STATES PRIVACY RIGHTS

For additional information for residents of the State of California, click here. For additional information for residents of the States of Colorado, Connecticut, and Utah, and the Commonwealth of Virginia, click here.

B. INFORMATION FOR VISITORS FROM CANADA

The Canadian Personal Information Protection and Electronic Documents Act (PIPEDA) provides certain rights to Canadian residents. Under Canadian law, you have the right to access your personal information we hold, subject to applicable exceptions. You may contact us at the address below to request access to or correction of your information. We may require proof of your identity before granting access to your personal information. If you send us a request, we will contact you within 30 days (although it may take longer to fully respond).

If you are not satisfied with our response to your query or complaint, you may also contact the Office of the Information and Privacy Commissioner of Canada.

2. HOW WE PROTECT PERSONAL INFORMATION

We maintain administrative, technical, and physical safeguards designed to protect the personal information we hold about you from accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. However, no data transmission or storage, or use of the Internet, can be guaranteed to be 100% secure.

3. TRANSFERS OF INFORMATION

The Services are hosted in and managed from the United States. We may transfer the information we collect about you to another country, which may not have the same data protection laws as the country in which you initially provided the information. Under applicable laws in the United States or other countries, courts, law enforcement, and national security authorities may be able to access your personal information.

If you are located outside the United States or the country to which your information may be transferred, you understand (and, as permitted by applicable law, consent to) the processing of your personal information in the United States or such country. We will protect your information as described in this Privacy Notice.

4. LINKS TO THIRD-PARTY SITES, APPS, AND SERVICES

For your convenience and information, our Services may provide links to third-party sites, apps, and services operated by companies not affiliated with Plural Properties. These companies may have their own privacy notices or policies, which we strongly encourage you to review. We are not responsible for the privacy practices of any non-Plural Properties sites, apps, or services.

5. CHANGES TO OUR PRIVACY NOTICE

From time to time, we may change this Privacy Notice to reflect updates to our privacy practices and Services. If we modify the Privacy Notice, we will update the “Last Modified Date,” and the changes will be effective as soon as we post the updated Notice. For material changes, we may notify you by posting a prominent notice on our Services (indicating at the top of the Privacy Notice when it was most recently updated) or by other appropriate means, such as email to the address you most recently provided to us.

FOR CALIFORNIA RESIDENTS:

CALIFORNIA PRIVACY RIGHTS

The California Consumer Privacy Act of 2018 (“CCPA”) and the California Privacy Rights Act of 2020 provide certain rights to residents of California. This section of the Privacy Notice applies if you are a natural person who is a California resident (“California Consumer”) and use our Services. This notice supplements the information in the above Privacy Notice. Certain terms used below have the meanings given to them in the CCPA.

The following sets forth the categories of information we collect and the purposes for which we may use California Consumers’ personal information collected by Plural Properties:

Categories of Personal Information We Collect

The categories of personal information we may have collected about you or your use of our Services include:

Identifiers such as contact information (name, email address), government identifiers (social security numbers, MLS ID#, or similar professional licensing numbers), or unique personal identifiers (device ID, cookies, IP address);

Commercial information (such as transaction data or purchase history);

Financial information (such as credit card data);

Internet or other network or device activity (such as browsing history or app usage);

Geo-location information;

Professional or employment-related information;

Education information;

Profile data about you and any inferences drawn from that data (such as characteristics, behaviors, attitudes);

Information that identifies or can be reasonably associated with you.

Categories of Sources from Which We Collected Personal Information

The sources from which we may have collected personal information about you or your use of our Services are:

Directly from you;

From other sources (e.g., affiliates or business partners, advertising providers, analytics providers, marketers, public databases, consumer data resellers, social media networks aligned with your privacy settings, researchers, payment processors, and surveys), as well as through your use of the Services.

Business or Commercial Purposes for Which We Collected or Disclosed the Personal Information

The business or commercial purposes, as defined under the CCPA, for which we collected or disclosed personal information are:

Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing similar services;

Auditing related to a current interaction with you and concurrent transactions (for example, counting ad impressions to unique visitors, verifying ad positioning and quality, and auditing compliance);

Short-term, transient use, including the contextual customization of ads shown as part of the same interaction;

Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for such activity;

Debugging to identify and repair errors that impair intended functionality;

Undertaking internal research for technological development and demonstration; and undertaking activities to verify or maintain the quality or safety of a service that is owned, produced, or controlled by us, and to improve, upgrade, or enhance the service that is owned, produced, or controlled by us.

Advancing the commercial or economic interests of Plural Properties, such as inducing a transaction or enabling a commercial exchange for products, goods, property, information, or services.

More details about our business and commercial purposes can be found in the “How We Use the Information” section. We may disclose the categories of personal information identified in this California Privacy Notice about our California consumers for our operational purposes when the use of such information is reasonably necessary and proportionate to achieve the operational purpose for which it was collected or another compatible operational purpose.

Categories of Third Parties with Whom We Shared Personal Information

We share personal information with various third parties, including our subsidiaries and affiliates, business partners, data analytics providers, and third-party marketers. These third-party marketers may combine your personal information with their own records or data from other sources for their business or direct marketing purposes, as well as for the direct marketing purposes of other third-party marketers.

Sensitive Personal Information

We do not use or disclose sensitive personal information, except for geolocation data gathered by our applications to provide you with our Services, as permitted by California law. We do not engage in the sale or sharing of sensitive personal information.

Retention of Personal Information

We store your information for the period necessary to provide our Services to you and other users. This means we keep your profile data as long as your account is active. Transactional information is retained for at least seven years to fulfill important business functions, such as tax accounting. We also retain your information as needed to comply with legal obligations, resolve disputes, and enforce our terms and policies.

International Privacy Rights: Your California Privacy Rights

If you are a California resident, you may have certain rights under California law. You can request that we:

1. Disclose the categories of personal information collected or disclosed about you over the past twelve months, the sources of that information, the purposes for collecting or selling your data, and the categories of third parties with whom we shared it.

2. Provide you with access to and/or a copy of specific information.

3. Delete certain information we have about you.

4. Correct certain information we have about you.

You may also have the right to know about any financial incentives we offer. Additionally, you have the right not to be discriminated against (as allowed by applicable law) for exercising these rights. Note that some data may be exempt from these requests based on applicable law. For example, certain information is required to provide our Services or comply with the law. Requesting deletion of specific data may affect your ability to access or use our Services.

Furthermore, California residents can make a once-per-year request for the identity of any third parties with whom we shared personal information for their direct marketing purposes in the preceding calendar year, along with the categories of personal information that were disclosed.

SPECIFIC PROCESSING ACTIVITIES

In addition to collecting personal data as described in this Privacy Notice, we also process de-identified data. We take reasonable measures to ensure that this data cannot be re-identified. We maintain and use such de-identified data without attempting to re-identify it. We also require our service providers and partners who receive such de-identified data to treat it similarly, safeguarding its anonymity.

CONSUMER PRIVACY RIGHTS AND CHOICES

In addition to the rights of access, correction, deletion, and data portability mentioned above, you may have additional rights regarding your personal data. Many of these rights may have exceptions under applicable law. One such right is:

The right to non-discrimination: We will not discriminate against you by denying goods or services, charging different prices, or providing a lower quality of goods or services if you choose to exercise your rights.

You have the right to opt out of the sale and/or processing of your personal data, specifically:

• The sale of your personal data to third parties.
• The processing of your personal data for targeted advertising and/or profiling.

If you wish to exercise these rights, please follow the instructions provided in the “Do Not Sell or Share My Personal Information” section.

HOW TO CONTACT US

To submit a request, please reach out to us at Plural Properties. To protect your privacy and security, we take steps to verify your identity before granting access to your personal information or fulfilling your request. Depending on applicable law, we may charge a reasonable fee to process your request.